Monday, January 27, 2014

Congratulations Cheezit Art Director!



Today will be pretty normal.  You'll wake up at nine, roll out of bed and get to the studio by ten, where your "models" will be waiting.  We put "models" in quotes because you photograph various shapes, sizes, shades, and conceptual iterations of orange crackers that sad people eat, so realistically, they're always waiting for you and a team of "make-up artists" to put orange paint and salt on them to make the whole cracker package a little bit more appealing.

When you arrive at work you'll begin your day the same way you always do: by checking your schedule to see just how many Cheezit boxes need to be done in a given day.  The answer today, as it usually is, will be zero, so you'll be left to decide between idly photographing Cheezits to potentially save yourself work later, or drinking alone in your studio during the day while your make-up artists play games on their i-Phones.  You'll choose the latter.  You often do.

This means that when you get home to your apartment tonight you'll feel sadder than usual.  You'll consider the gun in the drawer of your bedside table, a potential release, but you'll be so drunk by the time you get in that you won't even be able to stagger to your own bed to fall asleep.  You'll end up sprawled on the couch, remote in hand, desperately trying to figure out how to change the channel to something other than HSN.  A dreamless sleep will find you in the midst of a pitch program that you'll never fully remember, something about a man with a beard, perhaps, or a blonde woman, and some product other than Cheezits, a product that you might one day be called upon to design art for.

Congratulations Cheezit Art Director!

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